For the Slovenian Market
Case Study: Increasing Sales Through E-commerce Optimisation
Lizin Vrt is a Slovenian online grocery store specialising in handcrafted vegan desserts, chocolate and healthy sweets. Products were sold through both the e-commerce website and a physical store in Ljubljana.
Challenge:
- Organic traffic had stagnated, while online sales were declining.
- Customers frequently asked the same questions about the new product line (ingredients, shelf life, production time and delivery), creating a significant support workload.
- Delivery costs for chilled cakes had to be calculated manually, making order processing slow and time-consuming.
- The outdated website design no longer reflected the premium positioning of the brand or inspired customer trust.
- Technical issues, including slow page speed, broken links and poor mobile usability, negatively affected the user experience.
Solution:
- Added a comprehensive FAQ section to answer common customer questions, reducing pre-sales enquiries and saving customer support time.
- Rewrote the About page and added a Where to Buy section, allowing customers to find nearby retail locations and try products before ordering.
- Automated delivery cost calculation by implementing conditional checkout logic. Customers now receive instant delivery availability and pricing based on their address, eliminating manual calculations.
- Completed a full website redesign, including the homepage, product pages, catalogue and blog. We also created the new product photography to better reflect the brand’s premium positioning.
- Implemented Local SEO targeting Ljubljana and optimised on-page SEO.
- Fixed critical technical issues, including page speed, broken links and mobile usability, to improve website performance and user experience.
Results:
1 – Ranked #1 in Google for the high-volume local keyword “Presne torte Ljubljana” within 3 months, ahead of Zvezda Ljubljana.
2- Achieved #1 Google ranking for “Presne torte” (≈500 monthly searches), up from #5.
Key Takeaways:
- Checkout optimisation and delivery automation significantly increased conversions and sales.
- Transparent delivery costs reduced purchase friction and eliminated manual order processing.
- A redesigned website strengthened the brand and encouraged repeat purchases.
- Update (May 2026): The website ranks first in ChatGPT recommendations for the query “Priporoči trgovino v Ljubljani z najbolj okusnimi presnimi sladicami”.
Топ1-Топ5 в выдаче по ключевому запросу и увеличение трафика в 5 раз.
The project is ongoing, with the next phase focused on keyword research, a new site structure, mega menu implementation, and detailed on-page SEO optimisation of key pages.
Have a Similar Project?
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Often, increasing sales doesn’t require a complete redesign. In many cases, improving the user experience, adding the right functionality and optimising key pages for search is enough to achieve measurable results.
Project Overview
February – May 2025
Client:
Lizin Vrt d.o.o.
Location:
Ljubljana, Slovenia
Target Market:
Ljubljana, Slovenia
Website Language:
slovenian
Services:
Website Redesign, Website Enhancements, Local SEO, доработка сайта, Local Seo
Website:
www.lizinvrt.com
Outcome:
Improved Website Design, Increased Conversions, Higher Sales
